Ready to Master the Automotive Game?
Welcome to AUTO DOJO™: The Path to Excellence
Where sales, service, parts, and leadership professionals transform hustle into high-performance, and pressure into purpose.
Join a movement that fuses discipline, mindset, and mastery—with a belt-ranked system that rewards real results and personal growth.
This isn’t just training. It’s your turning point.
What You Get with Full Course Enrollment:
🥋 Access to the Auto Dojo Belt Advancement System
Earn belts based on real-world performance and personal growth milestones
👥 Membership in the Private Facebook Community
Connect with like-minded professionals for support, accountability, and inspiration
📞 Weekly Live Group Coaching Calls
Direct access to expert guidance, tactical strategies, and breakthrough mindset coaching
🤖 Unlimited AI Coach Access During the Program
24/7 coaching support, feedback, and clarity whenever you need it
🛡 Ongoing Long-Term Support
Stay sharp and aligned with continued development opportunities and community momentum
⚠️ Individual modules are available separately—but do not include belt advancement, group coaching, or community access.
👉 Enroll now—and elevate every interaction.
REGISTER NOW
MEET FRANKIE
Founder & CEO | AUTO DOJO™: The Path to Excellence
With a career spanning nearly three decades, Frankie has transformed the trajectory of thousands of automotive professionals—from the showroom to the service lane to the executive suite. She’s been the trusted performance partner for over 20 major auto manufacturers, dealer groups, and industry-leading brands, bringing both virtual precision and in-person impact to the art of sales, service, leadership, and CSI transformation.
Known for her straight-talk, high-integrity coaching, and mindset-first methodology, Frankie isn’t just building better dealerships—she’s reshaping the industry.
"Over the years, we have had the opportunity to work with various trainers, and without a doubt, Frankie...stands out as the best fit for our team...
Her dedication, expertise, and ability to relay essential strategies have not only enhanced the skills of our consultants but have also fostered a positive and productive learning environment."
JASON PARGEON -Sales Manager, Fremont Mazda
"We’ve had the pleasure of working with Frankie on process improvement for an already-performing location. Most coaches/consultants would show up, mail it in, and call it a day. Frankie worked continuously over months of visits to ensure we worked to get better in our processes, communication, and inter-personal relations.
She was able to provide direct insight and help us implement some best practices we hadn’t been able to launch, all while achieving buy-in from the entire team. She treats every employee as the most important person at that time, with the same respect and professionalism. Most all of us have also been able to take some of the skills Frankie has shown us, and adapted them into our personal lives as well.
Working with Frankie has changed our business, and is allowing our Managers to grow, our team to flourish, and our customers to experience what world-class customer service really is.
Straight up. 25 years in this business, and I’ve never met someone who has made such a positive impact on our business. She’s a World class consultant, and more importantly, a world class person."
ALEX PFLUG -Director Internet/Marketing/I.T./BDC/CSO/Training Jim Click & Holmes Tuttle Automotive Team
FIND THE PROGRAM THAT'S RIGHT FOR YOU
_
1
SALES MASTER
In this Comprehensive 4-Week Program, you will Learn Best Practices for a Customer-Centric Sales Process, Communication Skills and Mindsets and Strategies for Success.
_
2
SERVICE MASTER
In this comprehensive 4-Week Program, you will learn Best Practices for a Customer-Centric Service Process, Time Management and Communication Skills and Mindsets and Strategies for Success.
COMING SOON
_
3
SENSEI
This Comprehensive 8-Week Program will teach and coach effective Leadership Skills that will make you a more impactful, influential and inspirational Leader, and will give you tools to elevate the culture, productivity and profitability of your business.
COMING SOON
4
PARTS MASTER
In this Comprehensive 2-week Program, you will learn Best Practices for everything Parts: organization, communication, efficiency and strategy.
COMING SOON
DOWNLOAD A FREE SAMPLE OF SALES PROCESS DO'S AND DON'T'S
Take a peek at a tiny sample of Auto Sales Do's and Don't's from my Sales Master Course!
